Methodology
The 0→1 journey.
A deliberate, repeatable framework for taking companies from idea to market readiness. Every step is owned, every milestone is measurable.
0.00.30.60.80.91.0+
MakeBuildLearnFixGrow
M
MAKE
0.0 → 0.3
0.0 → 0.1
TeamIdeation
The whole team aligns on the idea and validates the thesis.
0.1 → 0.2
Max, JennStrategy
Clear plan to bring the product to market.
0.2 → 0.3
EricDistribution
Defining the ICP and go-to-market strategy.
B
BUILD
0.3 → 0.6
0.3 → 0.5
SamEngineering
Building the technology.
0.5 → 0.6
Eric + JennLaunch
MVP deployed with initial pilot cohort.
L
LEARN
0.6 → 0.8
0.6 → 0.8
TeamIterate
Feedback loops, redefine ICP and product for PMF.
F
FIX
0.8 → 0.9
0.8 → 0.9
MaxOptimize
Establish KPIs, refine strategy for fundraise or sustainable growth.
G
GROW
1.0+
1.0+
RaphScale
Keep building for your ICP, stay focused, and grow.